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Vice President Marketing and Communications
09/2018 – 03/2024
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Branding & Marketing
Branding and marketing lead for SaaS communications product suite for jails and prisons leading to a successful $100M acquisition event. Two years as in-house marketing team lead, and two as a “contracted” agency (see Diamond Creative).
marketing Strategy
All marketing and brand strategies for programs that drove corporate volume and profitability objectives including new contracts, partner retention, and launch of new services and products including the industry’s first wireless tablet.
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creative direction
Creative direction of advertising, collateral, content, websites, and consumer communication to drive affinity for brands. Ownership of department budget.
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leadership
Marketing and creative team lead responsible for all campaigns, creative, media planning and buying, digital marketing, social, PR, and event/ guerrilla marketing.