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Wellpath
Senior Vice President, Marketing and Communications
09/2018 – 03/2024
STRATEGY
Strategic and creative direction for all marketing, branding, and communications to support the organization's objectives including achieving 2B in revenue, supporting ~15,000 employees, and positioning Wellpath as the nation’s largest provider of medical and mental healthcare services in jails, prisons, and hospitals with over 500 facilities.
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marketing & communications
Marketing support and strategic alignment with executive leadership, sales team, clinical leadership, human resources, talent acquisition staff, operations management, and more.
Executive leadership of marketing and communications staff including strategists, content and event producers, project managers, designers, and writers, as well as outside agencies and vendors.
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Storytelling & Messaging
Working with C-Suite and other department heads to develop and articulate clear narratives to multiple audiences. Continuous storytelling to multiple audiences to communicate mission, vision, values, and value propositions. Channels include town halls, video, email and more.
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branding
Senior branding leader, ambassador, advocate, and champion responsible for all brand direction, adherence, standards, and consistency designed to drive revenue and position Wellpath powerfully to prospects, partners, candidates, employees, and the media.
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SOCIAL MEDIA
Strategic partner to HR and Talent Acquisition in the constant drive to improve the attraction and restention of great talent.
A leader of Culture initiatives to enhance team retention.
